Overview
I designed an unbranded interactive sales experience intended to shift how healthcare providers think about migraine progression. The tool illustrated how triptan use can plateau in both efficacy and patient lifestyle flexibility, creating a metaphorical dead end in the treatment journey. By visualizing these limitations through an immersive, narrative-driven interface, the experience enabled more meaningful conversations around unmet needs and next-step therapeutic options.
I designed an unbranded interactive sales experience intended to shift how healthcare providers think about migraine progression. The tool illustrated how triptan use can plateau in both efficacy and patient lifestyle flexibility, creating a metaphorical dead end in the treatment journey. By visualizing these limitations through an immersive, narrative-driven interface, the experience enabled more meaningful conversations around unmet needs and next-step therapeutic options.
Design Challenge
Create an unbranded digital tool that could elevate conversations around migraine treatment without promoting a specific product, while still supporting broader portfolio objectives. The experience needed to feel credible, empathetic, and rooted in real patient behavior.
Create an unbranded digital tool that could elevate conversations around migraine treatment without promoting a specific product, while still supporting broader portfolio objectives. The experience needed to feel credible, empathetic, and rooted in real patient behavior.
Strategic Insight
For many patients, triptans represent the first step in treatment — but often not the final answer. Lifestyle limitations, inconsistent efficacy, and the need to “wait it out” can create friction that goes unspoken in clinical conversations. Visualizing that plateau in the journey reframes the need for alternative solutions.
For many patients, triptans represent the first step in treatment — but often not the final answer. Lifestyle limitations, inconsistent efficacy, and the need to “wait it out” can create friction that goes unspoken in clinical conversations. Visualizing that plateau in the journey reframes the need for alternative solutions.
Execution
I developed a narrative-driven interactive experience that used a journey metaphor to depict treatment progression and stagnation. Through layered visuals, guided prompts, and data callouts, the tool created a structured yet immersive conversation framework for healthcare providers. The unbranded approach allowed the insight to lead, rather than the product.
I developed a narrative-driven interactive experience that used a journey metaphor to depict treatment progression and stagnation. Through layered visuals, guided prompts, and data callouts, the tool created a structured yet immersive conversation framework for healthcare providers. The unbranded approach allowed the insight to lead, rather than the product.
AGENCY
Saatchi & Saatchi Health
Saatchi & Saatchi Health
CLIENT
AbbVie
AbbVie
PRODUCT
UBRELVY® Unbranded
UBRELVY® Unbranded
ROLE
Art Supervisor (Freelance)
Art Supervisor (Freelance)