Overview
I designed the CROFab® logotype as part of an emergency medicine portfolio that also included DigiFab®.and VORAXAZE®
Over several years, I developed a series of logotypes within an emergency medicine portfolio spanning antivenom, cardiac toxicity, and oncology rescue therapies.
Each identity was created to function independently within its therapeutic category while maintaining cohesion across a broader branded system.
Over several years, I developed a series of logotypes within an emergency medicine portfolio spanning antivenom, cardiac toxicity, and oncology rescue therapies.
Each identity was created to function independently within its therapeutic category while maintaining cohesion across a broader branded system.
Designed within highly regulated healthcare environments, the marks required clinical authority, long-term durability, and clarity across packaging and promotional materials.
All three logotypes remain
active in-market today.
active in-market today.
AGENCY
VOX MEDICA
VOX MEDICA
CLIENT
BTG
BTG
ROLE
Art Director
Art Director