I’m Matthew Paul — a senior creative lead, art director, and experience designer focused on campaign thinking, healthcare storytelling, and visual systems that make complex brands easier to understand and harder to ignore.
I’ve spent much of my career working inside healthcare and pharmaceutical marketing, where the creative challenge is rarely simple. The work has to be strategic, compliant, emotionally clear, and visually compelling — often all at once. That tension is where I do some of my best thinking.
My experience spans product launches, campaign platforms, brand identity systems, HCP and patient communications, digital experiences, interactive sales tools, video concepts, and visual storytelling across regulated categories, including migraine, HIV prevention, schizophrenia, addiction medicine, emergency medicine, and immunology.
I’m at my best when I’m helping teams turn complicated inputs into a clear creative direction — one that gives the brand a stronger point of view, gives the audience a better way in, and gives the team something smart to build from.
I care deeply about craft, but I also care about momentum, collaboration, and making the process enjoyable. Good work gets better when people feel aligned, trusted, and clear on what they’re making.
Core Strengths
Creative Direction
Art Direction
Experience Design
Campaign Development
Brand Identity Systems
Healthcare & Pharmaceutical Marketing
Launch & Lifecycle Communications
HCP & Patient Communications
Concept Development
Storyboarding & Video Concepts
UX/UI & Digital Experiences
Interactive Sales Tools
Presentation & Pitch Development
Team Leadership & Mentorship
Cross-Functional Collaboration
Creative Direction
Art Direction
Experience Design
Campaign Development
Brand Identity Systems
Healthcare & Pharmaceutical Marketing
Launch & Lifecycle Communications
HCP & Patient Communications
Concept Development
Storyboarding & Video Concepts
UX/UI & Digital Experiences
Interactive Sales Tools
Presentation & Pitch Development
Team Leadership & Mentorship
Cross-Functional Collaboration
Selected Tools & Platforms
Figma
Adobe Creative Suite
Photoshop
Illustrator
InDesign
After Effects
Microsoft Office
ProofHQ / Review Platforms
Project Management Systems
Figma
Adobe Creative Suite
Photoshop
Illustrator
InDesign
After Effects
Microsoft Office
ProofHQ / Review Platforms
Project Management Systems
Emerging Creative Workflows
AI-Assisted Concepting
AI-Enhanced Storyboarding
Prompt Development
Rapid Visual Exploration
Creative Technology Exploration
AI-Assisted Concepting
AI-Enhanced Storyboarding
Prompt Development
Rapid Visual Exploration
Creative Technology Exploration
Regulated Creative Experience
Pharmaceutical Marketing
MLR / Medical-Legal-Regulatory Review
Regulatory Compliance Training
Claims-Based Creative Development
Fair Balance & ISI-Aware Execution
Agile / Sprint-Based Workflows
Cross-Functional Review Cycles
Pharmaceutical Marketing
MLR / Medical-Legal-Regulatory Review
Regulatory Compliance Training
Claims-Based Creative Development
Fair Balance & ISI-Aware Execution
Agile / Sprint-Based Workflows
Cross-Functional Review Cycles
Experience Across
Migraine
HIV Prevention
Schizophrenia
Addiction Medicine
Emergency Medicine
Immunology
Oncology / Specialty Care
Migraine
HIV Prevention
Schizophrenia
Addiction Medicine
Emergency Medicine
Immunology
Oncology / Specialty Care
Leadership
Associate Creative Director
Senior Art Supervisor
Adjunct Professor
Creative Mentor
One Club for Creativity — Philadelphia
Associate Creative Director
Senior Art Supervisor
Adjunct Professor
Creative Mentor
One Club for Creativity — Philadelphia